Each participant is randomly assigned 1 of 51 companies. The survey takes an average of 6-10 minutes. The survey has questions regarding the selected company in four areas.
- Questions regarding overall corporate social responsibility (CSR) and corporate social irresponsibility (CSiR).
- CSR and CSiR questions in six areas: Community, Diversity, Employee, Environment, Human Rights, Product and Customers (products and customers are one group).
- Demographics. For example, Age, Gender, Income, Education, Zip code, and Occupation.
- Miscallaneous. For example, overall customer satisfaction if the participant has purchase form the company and the likelihood to purchase from the company.