Corporate Social Responsibility
Public Perception Quotient

Principal Investigator: Dr. Christopher Groening, Associate Professor of Marketing and Entrepreneurship, Kent State University

You are invited to participate in a research study. This consent form will provide you with information on the research project, what you will need to do, and the associated risks and benefits of the research. Your participation is voluntary. Please read this form carefully. It is important that you fully understand the research in order to make an informed decision. You can print and retain a copy of this document for your review and records.

Purpose

The purpose of this study is to understand how you perceive a company’s corporate social responsibility (CSR) and corporate social irresponsibility (CSiR).

Procedures

You will be presented with questions regarding your perception of a randomly chosen company’s CSR and CSiR. You should answer honestly. We value your feedback.

Benefits

If you are accessing the survey from mTurk, then one of the potential benefits of participating is a small amount of monetary compensation. Aside from this nominal compensation, this study will not benefit you directly; however, your participation will help researchers and the public to better understand public perception of CSR and CSiR.

Risks and Discomforts

There are no anticipated physical or mental risks associated with this study beyond those encountered in everyday life. You are free to exit and withdraw from the study at any point without any penalty.

Privacy and Confidentiality

No personally identifiable information will be collected in this study. Research participants will not be identified in any publication or presentation of research results.

Voluntary Participation

You must be over the age of 18 to participate. You may choose not to participate or you may discontinue your participation at any time.

Contact Information

If you have any questions or concerns about this research, you may contact Dr. Christopher Groening at 330-672-3927. This project has been approved by the Kent State University Institutional Review Board. If you have any questions about your rights as a research participant or complaints about the research, you may call the IRB at 330-672-2704.